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CMOs’ Biggest Internal Hurdles When Developing An Integrated Customer Experience
Source: Korn Ferry Notes: Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, US CMOs surveyed by Korn Ferry were most likely to...
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B2B Product Spending Shows Modest Growth
Business spending has seen “modest growth” over the last few years, reports Epsilon in its 2014 Multichannel Trend Report [download page], with spending increasing by 3% since 2011. But online product...
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Social Ads’ Purchase Influence Seen Going Beyond the Click
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%), reports Mintel in newly-released data...
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Retail Brands Increasingly Advertising Discounts in Their Emails
Source: L2 Think Tank Notes: Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2′s “Intelligence Report: Omnichannel Retail” [download page] study advertised discounts,...
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Most Popular Social Apps Among Millennial Smartphone Users
Source: comScore Notes: Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this...
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Which Online Brand Content Formats Get the Nod From Consumers?
Recent research has found a general distrust for sponsored content, but new survey results from Vibrant Media indicate that such distrust doesn’t extend to brand-produced content in general, with US...
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US CMOs Rank Key Concerns
Asked to choose from 4 issues that keep them up at night, a plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top...
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Consumers’ Most Frustrating Customer Service Experiences
Source: Parature [download page] Notes: Almost two-thirds of survey respondents claim to have ever stopped using a brand or company’s products or services because of a poor customer service experience;...
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Top 100 B2B Advertisers’ Spending Trends, by Medium
Source: Ad Age Notes: Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion, according to Ad Age DataCenter’s analysis of Kantar Media measured...
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Digital Coupons Build Loyalty and Drive W-O-M, Say Users
When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin, according to [pdf] a survey of 500 US...
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What’s the State of TV Viewing and Advertising in the US?
The ways by which Americans watch TV are changing and the evolution of TV is a topic of considerable debate, driven by TV’s dominant stature as an advertising medium. A new MarketingCharts Debrief, “TV...
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US Consumer Magazine Circ Down 1.9% Y-O-Y in H1
Source: Alliance for Audited Media (AAM) Notes: Total paid and verified circulation declined by about 1.9% year-over-year during the first half of 2014 for the 367 US consumer magazines reporting...
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Top 10 Streamed Titles on SVOD Services
Source: GfK Notes: TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video...
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Who’s Using Snapchat?
It’s well established that Snapchat is more popular with youth, but new data from comScore and CivicScience [pdf] offer some updated figures relating to Snapchat’s popularity. According to comScore’s...
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Consumers: Social Care Response Can Boost Brand Perception
Social media is the preferred customer service channel for just 2% of consumers, far behind other channels such as phone (43%) and email (22%), finds a Parature survey of roughly 1,000 US adults. Even...
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Almost One-Third of Paid Search Clicks Estimated to be Mobile in Q2
Source: Kenshoo Notes: Kenshoo reports that mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients. That’s fairly consistent with figures...
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US Small Biz Owners Say Marketing’s A Big Challenge
Source: Gallup / Wells Fargo Notes: Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy, finds the...
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Facebook Offers Draw Young Shoppers to Local Businesses
Local deals and offers on Facebook have a strong pull with youth, says G/O Digital in a new survey fielded among 18-29-year-olds who own at least a desktop/laptop computer and a smartphone or tablet,...
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Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend
Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [pdf] from the Interactive Advertising Bureau (IAB) and IHS. While search...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 8-10, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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